Rock-and-roll yogi soul on a mission; Go OM Yourself for the edgy yogi. Finally a brand that feeds your spirit and your hangry heart. It’s today’s answer to Zen wear for anyone who likes a little street cred’ with their love and light. A place where zen and street style go to totally make out. Go OM Yourself for the edgy yogi picks right up where the yoga t-shirt/tank top market fails.
After nine years of practicing yoga, I go “thug” and get my 200-Hour Yoga Teacher Certification. It was an awesome journey, and still is, as in yoga the discoveries are daily (for me). Through my training, I study the Eight Limbs of Yoga and the seven chakras. I learn how to structure a class, and to apply themes to a series of asanas to construct a fluid and meaningful vinyasa.
One day, as I prepare a sequence that focuses around the throat chakra, my yoga practice forever changes.
On a whim, I decide to seek out different mudras that stimulate the chosen chakra center, and give the flow a little flavor. At the time, I have no idea that the mudras themselves are a vast and powerful discipline under the yogic umbrella of philosophies. I’m instantly FASCINATED by their beauty and metaphysical capabilities. So, I dive in.
I start to play around with my favorite mudras. Then suddenly, I am a total mudra gangster. As days go by, my mudra affiliation finds it way more and more into my yoga practice. Similarly, mudras fly freely around the house. Moreover, my ever-so-mindful mudra intentions are graciously sent out OG style from behind the wheel. I am absolutely hooked. Before long, the medicinal uses of the mudras by the Hindus, and the meditative approaches of the Buddhists inspire me. Insidently, I know I need to share my new-found mudra practice in a bigger way…but wasn’t sure how.
Thug-like Style Parameters Prove to be Impossible
Aside from yoga, my passion for style and shopping runs deep. I keep a casual yet edgy look. Anything rock and roll, or against the grain blows my skirt up. Therefore, when I decide to identify as a yogi, remaining true to my thug-like style parameters proves to be impossible. The struggle is real. In short, the yoga-inspired t-shirt market had failed me. However much I love and honor the incantation of the OM , my look requires a little more edge. In similar fashion, dream catchers and breezy inspirations are great. But, they lack the grit that identifies me. As my keyboard clicks away search after search, I close in on an answer. What the market needs is a brand that encompasses both “soul” and “street.” Ideally, one caters to the rock and roll that pumps through my veins.
Go OM Yourself is Born
I search into the night for just one shirt that brands ME TOO as a seeker…a yogi. I wanted to identify. Perhaps because, now as a certified teacher, I have something to offer. I was compelled to share “the yoga” in every way, as is true for any real practitioner of wellness. However, all my effort presents no avail. After months of seeking, I sit at my desk, in the wee hours, and attempt yet another Google search. But once again, it’s a time suck. All my browser returns are different variations of the same OM-symbolled shirt. I was over it. With a huge exhale and much frustration I slam my laptop shut and mutter, “Go Om Yourself!” The rest is history…and Go OM Yourself for the edgy yogi soul is born.
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Since then Go OM Yourself continues to grow and evolve. As a result, two years later, the line now includes a few collections that sing to the rock-and-roll yogi soul. As the brand mission is to promote joy, bold individuality and a spiritual lifestyle that colors the human experience with such a vengeance, that it takes your breath away on a daily basis.
Check out the store …feed those unruly sprites that live in the space just behind your heart. They crave a little edge with their love and light.