My new yoga brand lands an interview

I met “The Traveling Yogini” ( Stephanie Spence) at the Yoga Expo and was thrilled when she asked to interview me and feature my baby yoga brand…Go OM Yourself.

Go OM Yourself - Yoga Tanks

Chaos blankets me morning of the 2019 Yoga Expo World Los Angeles. Also, it’s the first time I set up my yoga brand outside the security of my garage. I arrive early to the venue, but a major snafu sets the tone of my morning. In brief, my entire store sits, locked in my U-HAUL at the loading dock (long story). Therefore, I lose two hours of make-ready time. So, when the convention floor opens to the public, my store sits in disarray. My daydreams of a beautiful pop-up store to meet conventioning yogis fades. Instead, the thought of giving up and going home floods every ounce of my existence.

A successful debut for my yoga brand slips away, I am understaffed and way behind…

Hundreds of yogis, from all over the world, pour through the convention doors, and my heart sinks. I want to crawl under my lump of yoga t-shirts in my 10’X10′ space and disappear. My mind flies into self-sabotage-berating mode. “…this is a bad idea, no one likes your work, take the line and go home!”

Transformation of attitude

I use my yogi tools to stay calm. “Horses breath,” and a simple silent mantra, “…this is meant to be.” help me pull it together. Then, I approach one task after another until my inventory hangs neatly on my racks. Slowly, my pop-up space turns from a disaster to freaking awesome. So now, I can breathe…inhale, exhaaaale. Soon my frantic energy no longer scares potential customers away. Suddenly, Go OM Yourself generates some traffic. Beautiful yogis saunter in and out of my post. Then, in walks Stephanie. She checks out “the stuff,” and we talk. Before she leaves, she asks if I’m interested in doing an interview!

Encouragement and mindset as fuel

All of my doubts and fears fall away. With my yogi tools and positive feedback from Stephanie, I find the courage and stand hands-on-hips behind my brand. I dedicate the rest of the day to the idea of success. This shift in intention, and encouragement from Stephanie transforms my attitude. Thanks Stephanie!

CLICK HERE TO READ INTERVIEW W/STEPHANIE SPENCE!

Just a bit about Stephanie Spence…

Stephanie is the former CEO of Spence Communications, and has been featured on TV and editorially in books and magazines around the world. From literary journals to online global communities, she commits to igniting others’ desire to create a life of health and joy, through a sustainable practice of yoga for a lifetime of transformation. 

Her latest book, Yoga Wisdom: Warrior Tales Inspiring You On And Off Your Mat, 2018 Nautilus Book Awards Winner, is available wherever fine books are sold. Currently Stephanie continues her travels around the world as she works on her next book.


A Place For Those Who Feel More-The Weird And The Wonderful

Go Om Yourself is for seekers.

As seekers, we have zero answers.

We cannot solicit how to find your Zen, or what to do with it. Because have no idea. However, we do know that the electrical charge that powers our cells, is where magic resides. With this knowledge we are able to reap our spiritual dividends by feeding the magic with magic.

As a humble tribe who considers our ride on this rock a learning experience, we feel and see all for the first time. Seeing from new and different perspectives keeps us in a perpetual state of wonder. For seekers, this is a gift. It keeps us receptive.

Things like a shade of blue in the sky, the perceived movement of a  paint stroke or the notes in a song strike us HARD. These types of things smack us in the back of the neck, in the center of our heart, right into the nucleus of our cells that activates our hair-on-end reflexes.

Simply stated, we feel more.

Yoga, art, meditation, music, fragrance, humans, animals…all of it, have a heightened affect on us. As a result, our cell structure morphs; our hearts race. Other times, these things cradle us and dandle our hearts into a sleepy rhythmic drum beat. Outside stimuli courts our our insides, and brings us color, warmth, excitement and tears. As seekers of this tribe, we are synergistic to the planet…bound to a human environmental connection that is absolutely greater than the sum of its parts.

Sometimes this psychic/physiological connection with all that is, is a lot to process. But we welcome it as an antiseptic to keep each breath “new” …fresh.

Shoot, who knows,  maybe, a clean canvas with every breath enables us to better receive our lessons, as we continue our job as hungry seekers of wonder…

We are just a sensitive bunch…with zero answers. As although the lessons are infinite, and we seek daily. We find that the more we learn, the less we know.

Are you one of us?

Xs and OMs,

Stay super fine and always dance in the silvery light.

yoga tees Go OM Yourself

Where to find Cool yoga t-shirts

The Yoga T-Shirt Market vs My True-Self Style

Graphic T-shirts are personal and should be truthful to who you are. When I created Go OM Yourself High Vibe Yoga T-shirts, the goal was to bring some edge to the yoga t-shirt market that matched my true-self style. At the time, finding cool yoga tanks that were honest and in-line with who I am, was impossible. Because, I am a seeker, a rock and roll yogi. Therefore, nothing less than edgy and unapologetically bold will do. But finding an edgy yogi style graphic t-shirt was not happening. There really was no such thing. So my mission became creating shirts that not only promote a lifestyle that overflows with the spiritual essentials of wellness, strength, and serenity, but the concepts of joy, individuality and style, color that life with such a vengeance, that it takes your breath away on a daily basis.

How It All Went Down…A Rock and Roll Yogi Teacher is Born

After nine years of practicing yoga, I decided to go Thug. I would study and get my 200-Hour Yoga Teaching Certification. It continues to be and awesome journey, as in yoga the discoveries are daily.

Through my training, I studied the Eight Limbs of Yoga and the Chakras. I learned how to structure a class. How to apply themes to a series of asanas. As well as to construct a fluid, meaningful vinyasa. I got my certificate, and immediately wanted to identify as a practitioner and teacher of yoga…a real warrior of wellness. But the market was not in favor of my particular rock-and-roll-yogi style.

The Wonderful Mystical World Of Mudras

One day, after my training, I was putting together a sequence that focused around the throat chakra (Vishuddha). On a whim, I decided to seek out different mudras that would stimulate the Vishuddha chakra center and give the flow a little flavor and intention. At the time, I had no idea that the Mudras themselves are a vast and powerful discipline under the yogic umbrella of philosophies.

Instantly FASCINATED by their beauty and mystical capabilities, I began playing around with my favorites and decided I was a total Mudra gangster. Flying my mudra affiliation signs in my yoga practice, around the house, and sometimes behind the wheel (sending out the love OG style) became an everyday practice. Before long I was inspired by the medicinal uses of the Mudras by the Hindus, and the meditative approaches of the Buddhists.

I knew I needed to share my new-found mudra practice in a bigger way…but wasn’t sure how.

The Dilema – Where to Find Cool Yoga T-shirts…To Identify My “Yogi Style” While Remaining True To Self

Aside from yoga (and now mudras), I like fashion and shopping. A casual yet edgy look is what speaks to me. My look is anything rock and roll, or against the grain. So remaining honest, to my true self and my thug-like style parameters became impossible, if I was to identify as a part of of, with a yoga t-shirt. But I was determined to identify myself as part of the yoga culture and cultivate my own yogi style.

The yoga t-shirt market had failed me. Silk-screened Om symbols with “Namaste” centered over an asian inspired font, dream catchers and sappy inspirations are great. But in such a saturated market, breezy phrases such as “Shine Your Heart” and “Breathe”  had become cliche and diluted to me. Not to mention that, none of the above are phrases would ever be found in my closet. Not, unless, my vintage Pink Floyd “Dark Side of The Moon” concert tee counts…as “Breathe” is a song on the album. Yeah…I didn’t think so either.

So, I continued to search for the right t-shirt that would brand ME TOO a yogi. As I wanted to identify, but my efforts came with no avail. Until…one night, after yet another unsuccesful Google search yeilding only OM symbols, I slammed my laptop shut and muttered, “Go Om Yourself!”

….the rest is history.

Go OM Yourself High Vibe Yoga T-Shirts Bumping and Grinding With The Universe

Today my brand continues to grow. As a result, Go OM Yourself has found its tribe, and what a blast it is to meet them on our social media or when we actually take the store out and about. You can find us at Los Angeles area markets, like the world renown Rose Bowl Market and Venice’s Artists and Fleas Market. The Go OM Yourself pop up is the perfect rock and roll yogi dojo. Come visit if you are in the area…check out the shirts, and see how dreamy the fabric really is…it’s just impossible to completely give the “feel” with our online descriptions.

Unisex is a Thing For Us…We Loves Our Yoga Dudes

Street style is a huge part of our vibe. So, after sourcing the country for the perfect fabric, we added unisex hoodies to the line. And dang…they are dreamy. You can totally keep the OM fires burning in these babies. Watch for a new women’s sweatshirt coming soon.

After putting the unisex hoodies out we got requests for yoga t-shirts for men. So it was an obvious addition when we added the World Tour Crew T-Shirts this summer. Accordingly, the two designs we put out, Yogi Stardust and OM Grown seemed to be the best options (based on sales) so we went with it. As an added bonus, the World Tour Crew T-Shirts are also unisex. They boast a modern slim-ish cut, just relaxed enough to not be boxy.

We just have to get our inventory numbers right for sizing on this front. Because, we can’t seem to keep the right sizes in stock! Currently we are selling more smalls and mediums. If any other “makers” have a tried and true method for ordering the perfect ratio of sizes.  PLEASE SHARE. It would be greatly appreciated.

Mosh With Us…It’s Good For Your Rock and Roll Yogi Soul

Go OM Yourself loves hearing from you, and appreciates your comments. So, if you’re not following us on social media be sure to do so. Also for updates, special offers, cool rock-and-roll yogi stuff and the latest on the store, please subscribe. Don’t worry we won’t blow up your inbox. We are just not that ambitious. Seriously…blogging and online emails is a full time job, and I’ve got two! Only valuable content is a promise. Pinky swear.