Go OM Yourself Pop Up Store
Pop Up Store

Go OM Yourself Pop Up Store HOW TO -YOUR BRAND STORY

Your Brand Story is Everything

Welcome to the GO OM YOURSELF POP UP STORE HOW TO – Your brand story is everything. Know this elemental key fact, and your store builds itself. Keep your brand image and purpose front and center of each item you select. Be sure all aspects of your pop up store design, speak to your brand mission. Everything from theme to product merchandising must connect. So that your pop up will not only be successful, but will turn heads, spark conversations and most importantly, generate sales.

Create A Unified Ambient Theme

For Go OM Yourself, it is important to blend our snappy irreverent tone with our high-vibe zen intentions. Something soft and inviting (like our shirts) is a must, but to stay true to who we are as a brand, the space also needs to have an edge to it. So I curate items that speak to both. I keep the colors soft and muted (like our shirts) and add fuzzy pillows and the gentle glow of faux candles. Buddha centerpiece is a given, as are mudras statues I found at World Market for cheap!

Pull Elements of Your Brand as Store Dressings

Since we are an eco-conscious company, I focus on natural wood bins and benches. Some plants and an asian wooden screen also send the eco vibe home. A rustic looking natural-fiber Indian area rug softens and adds to the coziness of the space.

Get Creative and Crafty

Street style and culture are huge inspirations for me, so framed photographs of our shirts featured in front of urban cityscapes add a nice touch. The grittiness of metal trash cans decorated with pop culture/graffiti stickers act as storage for our hoodies. Skulls are always an edgy ” go to” and drive the rock-and-roll yogi message further.

Stimulate Their Senses

Finally, for the senses, I burn some nag champa, and stream some Pink Floyd into the space.

Giveaways and Special Promotions

The final touch…temporary tattoos as promotional giveaways. A great calling card, that punches back to the rock and roll yogi market. Some other simple ideas for giveaways are business cards, quick beaded prayer bracelets, candy, branded-online coupons or instant discounts for each immediate Instagram follow.

Be sure and include a well-place Instagram Nameplate in your store for passersby, and to implement in-store promos. Discounts for follows!

The finished product was better than I had pictured in my head…the Go OM Yourself pop up store can literally be the place where the street meets the mat…for the rock-and-roll yogi soul.

Increase Sales and Brand Interest With Meaningful Merchandising

Go OM Yourself Pop Up Store
Our best sellers displayed with a mudra on simple wood crates, creates an effective display as well as a nifty structure that complements our eco sensibilities as a brand.

Consistent Color Theme Unifies Store and Creates Brand Recognition

Go OM Yourself Pop Up Store
I found these rustic industrial garment racks on Etsy, they are sturdy and have wooden bases that fit right in with the eco part of the theme. If you are doing clothing, invest in quality racks. Sturdy and strong! Nothing worse than unstable wonky racks, when you are trying to shop. Even worse is being the embarrassed store owner who not only has to pick up a fallen rack, but also loses the customer who usually, in cases like this, cannot exit the shop quick enough.
Go OM Yourself Pop Up Store
Asian wooden screen, turns a tent into a store. Everytime I take my pop up out I get offers on the screen! This one is was well-priced from Hayneedle.
Go OM Yourself Pop Up Store

Don’t Be Afraid to Invest in Giveaways…Be Sure Yours is Unique.

Go OM Yourself Promotional Giveaways-Tattoos
You can order custom temporary tattoos online…they are inexpensive and fun!
by mashgood