The Yoga T-Shirt Market vs My True-Self Style
Graphic T-shirts are personal and should be truthful to who you are. When I created Go OM Yourself High Vibe Yoga T-shirts, the goal was to bring some edge to the yoga t-shirt market that matched my true-self style. At the time, finding cool yoga tanks that were honest and in-line with who I am, was impossible. Because, I am a seeker, a rock and roll yogi. Therefore, nothing less than edgy and unapologetically bold will do. But finding an edgy yogi style graphic t-shirt was not happening. There really was no such thing. So my mission became creating shirts that not only promote a lifestyle that overflows with the spiritual essentials of wellness, strength, and serenity, but the concepts of joy, individuality and style, color that life with such a vengeance, that it takes your breath away on a daily basis.
How It All Went Down…A Rock and Roll Yogi Teacher is Born
After nine years of practicing yoga, I decided to go Thug. I would study and get my 200-Hour Yoga Teaching Certification. It continues to be and awesome journey, as in yoga the discoveries are daily.
Through my training, I studied the Eight Limbs of Yoga and the Chakras. I learned how to structure a class. How to apply themes to a series of asanas. As well as to construct a fluid, meaningful vinyasa. I got my certificate, and immediately wanted to identify as a practitioner and teacher of yoga…a real warrior of wellness. But the market was not in favor of my particular rock-and-roll-yogi style.
The Wonderful Mystical World Of Mudras
One day, after my training, I was putting together a sequence that focused around the throat chakra (Vishuddha). On a whim, I decided to seek out different mudras that would stimulate the Vishuddha chakra center and give the flow a little flavor and intention. At the time, I had no idea that the Mudras themselves are a vast and powerful discipline under the yogic umbrella of philosophies.
Instantly FASCINATED by their beauty and mystical capabilities, I began playing around with my favorites and decided I was a total Mudra gangster. Flying my mudra affiliation signs in my yoga practice, around the house, and sometimes behind the wheel (sending out the love OG style) became an everyday practice. Before long I was inspired by the medicinal uses of the Mudras by the Hindus, and the meditative approaches of the Buddhists.
I knew I needed to share my new-found mudra practice in a bigger way…but wasn’t sure how.
The Dilema – Where to Find Cool Yoga T-shirts…To Identify My “Yogi Style” While Remaining True To Self
Aside from yoga (and now mudras), I like fashion and shopping. A casual yet edgy look is what speaks to me. My look is anything rock and roll, or against the grain. So remaining honest, to my true self and my thug-like style parameters became impossible, if I was to identify as a part of of, with a yoga t-shirt. But I was determined to identify myself as part of the yoga culture and cultivate my own yogi style.
The yoga t-shirt market had failed me. Silk-screened Om symbols with “Namaste” centered over an asian inspired font, dream catchers and sappy inspirations are great. But in such a saturated market, breezy phrases such as “Shine Your Heart” and “Breathe” had become cliche and diluted to me. Not to mention that, none of the above are phrases would ever be found in my closet. Not, unless, my vintage Pink Floyd “Dark Side of The Moon” concert tee counts…as “Breathe” is a song on the album. Yeah…I didn’t think so either.
So, I continued to search for the right t-shirt that would brand ME TOO a yogi. As I wanted to identify, but my efforts came with no avail. Until…one night, after yet another unsuccesful Google search yeilding only OM symbols, I slammed my laptop shut and muttered, “Go Om Yourself!”
….the rest is history.
Go OM Yourself High Vibe Yoga T-Shirts Bumping and Grinding With The Universe
Today my brand continues to grow. As a result, Go OM Yourself has found its tribe, and what a blast it is to meet them on our social media or when we actually take the store out and about. You can find us at Los Angeles area markets, like the world renown Rose Bowl Market and Venice’s Artists and Fleas Market. The Go OM Yourself pop up is the perfect rock and roll yogi dojo. Come visit if you are in the area…check out the shirts, and see how dreamy the fabric really is…it’s just impossible to completely give the “feel” with our online descriptions.
Unisex is a Thing For Us…We Loves Our Yoga Dudes
Street style is a huge part of our vibe. So, after sourcing the country for the perfect fabric, we added unisex hoodies to the line. And dang…they are dreamy. You can totally keep the OM fires burning in these babies. Watch for a new women’s sweatshirt coming soon.
After putting the unisex hoodies out we got requests for yoga t-shirts for men. So it was an obvious addition when we added the World Tour Crew T-Shirts this summer. Accordingly, the two designs we put out, Yogi Stardust and OM Grown seemed to be the best options (based on sales) so we went with it. As an added bonus, the World Tour Crew T-Shirts are also unisex. They boast a modern slim-ish cut, just relaxed enough to not be boxy.
We just have to get our inventory numbers right for sizing on this front. Because, we can’t seem to keep the right sizes in stock! Currently we are selling more smalls and mediums. If any other “makers” have a tried and true method for ordering the perfect ratio of sizes. PLEASE SHARE. It would be greatly appreciated.
Mosh With Us…It’s Good For Your Rock and Roll Yogi Soul
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